For more information, follow on Instagram and Twitter and check out /CheezIt.Īt Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. Whether it be the Cheez-It Bowl or any bowl season game, Cheez-It offers a cheesy, crunchy satisfaction that is guaranteed to be a crowd pleaser and an essential part of any game day celebration. Loved last year's Cheez-It Wheel Fans? We did, too, so we're bringing them back – this time next to real live fans, too. ET on ESPN to see Prince Cheddward's royally cheesy stadium debut and help him cheer on the competing teams. Tune in for the 2021 Cheez-It Bowl December 29 at 5:45 p.m. Prince Cheddward takes team spirit to the next level, and we can't wait for him to help bring fans into the fun of the cheesiest bowl game of the season.' 'Over the past three years, the Cheez-It Bowl has seen unbeatable action, towering Cheez-It Box seats and end zones packed with animatronic cheese wheel fans, but this year calls for the royal treatment. 'We kicked off our 100 th year with a Cheez-Itennial cake and knew we had to keep the party going until the very end,' said Erin Storm, brand senior director for Cheez-It. Whether fans are cheering at Camping World Stadium or from home while enjoying Cheez-It crackers, the essential game day snack, Prince Cheddward will deliver unpredictable, entertaining moments ahead of and throughout this year's Cheez-It Bowl. With the help of Prince Cheddward, Cheez-It will cap off a year of 100 th birthday celebrations by encouraging the competing teams to play like kings.

From his Cheez-It crowned, cheese-wheel head, to his royal Cheez-It sceptre, Prince Cheddward embodies the excitement Cheez-It brings to bowl game season with the perfect mix of Cheez-It brand elements in lovable mascot form.

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